Public Relations Deserves its Bad Rap

WASHINGTON:  On November 26thGeneral Motors announced it was closing five plants in the US and Canada, dismissing 14,000 employees. But GM chose to obfuscate what should have been straight-forward information. A three-page press release  bore the misleading title, “General Motors Accelerates Transformation.” the words “closing” and “layoffs” were never used. Indeed, that news is buried, appearing nonsensically midway down the second page. To avoid speaking … Continue reading Public Relations Deserves its Bad Rap