Public Relations Deserves its Bad Rap

WASHINGTON:  On November 26thGeneral Motors announced it was closing five plants in the US and Canada, dismissing 14,000 employees. But GM chose to obfuscate what should have been straight-forward information. A three-page press release  bore the misleading title, “General Motors Accelerates Transformation.” the words “closing” and “layoffs” were never used. Indeed, that news is buried, […]